I finally got to reading The Lean Startup by Eric Ries. If you are planning any kind of growth business in uncertain conditions, right now it seems to be the book to read.
Although I sometimes wonder how well these new start-up theories apply in businesses that are outside the US and not web-based, I found the book interesting and mind-opening. I truly share the notion that a lot of time is wasted in the world by not doing the right things, doing the wrong things right and getting things exactly wrong.
A topic I find especially captivating is how the principles of the lean startup model could be applied in internal venturing projects in large organizations. The book itself doesn’t go very deep into the problematics of this startup type, but having worked with new business development in big companies I remember how challenging it can be. It is one of the most intriguing business puzzles I know.
The mother organization often wants the best of both worlds: higher returns with the low risk of the core business, innovation that is based on existing technologies, flexibility that follows the company processes, and explosive growth that would not bother the main business lines.
The venture teams on their side would like to keep their monthly salaries, but be rewarded like independent start-ups if their projects succeed.
Furthermore, if the new projects really grow, the teams often fall in love with them and tend to stick with the project longer than they should. It is very rare that the same team is the right team all the way from an idea to an established new business. Creating a balanced innovation portfolio and moving the people around according to project maturity is a key part of the challenge.
And all the time, the core business side tries to slow the venture projects down, because they are a risk to the old business and typically cause confusion in the organization. Nobody likes those who don’t play by the book.
No wonder most internal venturing projects fail.
I liked the idea in the book that it is critical for internal startups to protect the parent organization from the disruptive work (and not vice-versa). Getting the rules established and the limits of authority laid right from the start is a fundamental prerequisite for innovating freely.
Getting the best out of internal venturing is a paradox all right. I hope I get to try it again one day.